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Where Plans Work
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The Science
Everyday Decision Power

Where Planning Works
Where Adaptability Is Needed
Why Adaptive Strategy Works
Competition and Production

Where Adaptability Is Needed

In dynamic, external environments, most of what happens isn't planned. There is, at once, too much and too little information. While there is a flood of detailed data, specific information about the future is limited (more about that here). Chaos arises because people are competing, the critical resources are contested, and the key decisions of customers, competitors, and potential partners are outside of our control. In these external environments, we don't have the time or information to plan our way through our decisions. We need the instant strategic insight into rapidly changing conditions.

The hard truth is that virtually all of the world is outside our direct control. Our information about what is happening and possible is limited. In these dynamic environments, our most valuable resource is the ability to take quick, decisive action. Competitive chaos creates unique situations, which require unique responses.

Success in competitive environments does not come from planning. In these chaotic areas, a series of predetermined steps leading to a linear fashion to a predictable result is impossible. The is no pre-defined series of steps that will take a situation from its raw state to a finished product. Competitive plans collide, producing results that no one can plan. As the saying goes in combat, our plans do not survive first contact with the enemy. We have neither enough time or information to plan.

Instead of a linear process, we make adaptive decisions using a feedback loop. The loop starts with determining what our situation is. As we take actions, we have to determine the effect of those actions before making our next move.  The goal of each cycle is to improve our situation, but we do not know the direction in which we will move until we see what the situation offers. We call this loop the Progress Cycle or, more simply, listen-aim-move-claim. After training, it becomes an automatic way of thinking about situations.

Developing our strategic reflexes starts with the humble acceptance that competitive environments are outside of our control. Any competitive arena—the marketplace, the job market, or a sports arena—is defined by its complexity and unpredictability. We can learn to navigate these environments but only by utilizing the quickly shifting forces within them.

Competitive environments are both much larger and much more complex than we can consciously understand. Many players are unknown. Individuals and groups behave in unpredictable ways. Competitors actively mislead each other about their plans. People often act on an impulse, reacting to fast-changing conditions. The competitive environment is a puzzle that reshapes itself continuously.

This environment has too much information. You don't have time to collect it all. If you did, it is too complicated and fast-changing to coordinate in a systematic manner. Success depends upon selecting the appropriate moves for the specific situation in a limited time. It also demands creativity, finding new moves that are made possible by the unique nature of the situation.

Our instant recognition of the key aspects of these situations allows us to instantly tailor our responses. Training allows us to know the type of the response required by each aspect of the situation.  We can mix aspects of our response in just the right proportions to create something new. Our trained adaptive reflexes unleash our human creativity in bursts of instant insight.

Success demands an understanding of competitive situations that becomes intuitive and reflexive. That level of understanding generates flashes of insight and inspiration.   You cannot plan on insight, but where does it come from? Read on...


Contact Information: Science of Strategy Institute  Clearbridge Publishing
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Copyright © 1997-2008 Gary Gagliardi, Science of Strategy Institute