Proof It
Works
Proof It Works Overview
Historical
Proof
Why It Works
How We Help
You
Personal
Testimonials
Corporate References
Award Recognition
Personal
Testimonials
We
hear regularly from those who are using our products to improve their
lives and the lives of others. The samples below should give you an idea
of the real value of our books
and training classes.
05/07/08 I have been a
student of warfare and its art and principles for nearly 20 years. Your
translation has offered me many great insights in strategic leadership
both in business and ministry... I believe God is no stranger to strategy
and in fact He is the author of it. I also believe He gave it to man to
benefit all life and mankind! Hal H Sacks
05/05/08: As the top media salesperson in our market, I am always on the lookout for
new ideas and information that will help me to continue to grow... Intellectually,
it [Sales
Warrior] is much more challenging than most books I have read. So far I
have found a few nuggets of truth and implemented a few ideas. It’s still
too early to tell what type of success they will bring, but I am confident
that book has more than paid for itself. I hope to be able to re-read it
again soon so that I can take some more time to analyze all of the info you
have included. The MP3 book was a pleasant surprise. Thanks for including
it! Jonas (Joe) Schmitter, Columbia, MO
04/23/08
OK, so here's another
problem... Since implementing your principles into my business and sales
processes I'm so busy I don't have time to do
my lessons.
I'm 60 years old, been a
salesman all my life, but learned some incredibly
valuable lessons from The
Warrior Class. If I were to point to one, it would
be the wisdom of fighting
skirmishes, not full fledged battles. Also I now
keep a journal entry denoting
changes in my position, using a simple plus 1,
minus one, or zero. I find
this helps my mental attitude and gives a sense
of accomplishment during a
long sales cycle. Ken Welch
eCompliance Consultant
04/18/08
I am interested in Sun Tzu
many years ago. I read many translations in Thai language then I read
English translations... I wanted to know deeper, but it seemed hopeless to
me at the time because I don't know Chinese. Your book
The Art of War plus The Ancient Chinese Revealed and many internet
sites now make my dream alive. I take some of my spare time to compare the
text, read commentators and take my own note of many possibilities of
interpretation...I am not agree to all of your interpretations but I
respect your work. It is very original and opens my eyes in many ways. You
are a man who can use Sun Tzu idea in the real world, so I take your work
seriously. I hope you all the success and happiness in the world.
Kittikorn,
Thailand
04/15/08 I...picked up your book on
Management and Leadership. Finished it in 24 hr., very insightful and
was easily translatable for union application. It was worth twice what I
paid for it for what I got out of it. In Solidarity,
A. Jay Howard Local Chairman & Legislative
Assistant National Conference of Fireman & Oilers System Counsel # 6
04/11/08 I am in to Sun Tzu for a long time
because i am really interest in Chinese method of management. Moreover, my
dedication while I was in college all about Sun Tzu. When I have found
your book translate in Thai at Book Store then I follow to buy the whole
series of your book which I have 5 of them already.
Piyasintu
Ettumrong, Thailand
04/11/08
I heard many things about Sun Tzu's work
over the years ...After downloading an
audiobook almost a year ago and listened to it many times i was able
to use his teachings and now that i am in the sales force i was exited
about the idea of a translation which applies to the sales industry.
With your book '
the art of war for the sales warrior' i am able to apply Sun Tzu's
teachings to enhance my day to day activities.
Christopher Ditchburn, Sydney, Australia
04/09/08
I recently got my very first
job... i was totally overwhelmed by the totally different environment of the
corporate world as opposed to the country club atmosphere of my college
days. i was failing, making mistakes at every turn...so i searched the web
trying to find help in decyphering what sun tzu was saying. and so, that's
how i found your site...and the
warrior classes are a great help. thanks so much... now, i am able to
enjoy work and life more because slowly i am trying to change the way i
think to that of a true student of strategy.
Iniibig ko
ang Pilipinas
04/08/08
I've been interested in Sun Tzu for more than
10 years. Your books are one of my favourite. I am so passionate with
strategy study which Sun Tzu is one of master pieces. For you useful books,
it helps me out to understand Sun Tzu more and more. God bless you Mr.
Gagliardi.
Thitapat
(Joe) Intharasakul
04/07/08
Last year I saw a copy of one
of your books..."The
Art of War plus The Art of Sales"... it struck a chord, it filled a
need, and that's why I picked it up. About a week ago I found what
appeared to be a different version of the same text (...for
the Sales Warrior). I liked the additional notes in the margins of
the book, so I bought it...Over the past few years I've been helping
people at my company master our sales process. One thing I've observed
time and time again is that people try to force the sales process onto the
situation. In our training classes, I try to develop an awareness that
each situation is unique, and that how you apply the process is determined
by your knowledge of the current situation. Sun Tzu's teachings plus your
sales interpretation have been most helpful.
Charlie
Cook.
Sales Training Manager,
ifm
efector inc.
04/06/08
I recently bought your DVD's (the
Amazing Secrets Seminar and
the Keys to Strategy). I wanted to tell you that they have helped me
understand some aspects of the book that were a little unclear to me.
Dan King,
Baltimore, Maryland
03/30/08
When I was at college in China and I
was so interested in Sun Tzu and then I moved to the USA after I got Ph.D
from Beijing University...One day when I went to the bookstore nearby
(Barnes Noble) and I was so surprised to find
this book with its English translation. It was such a good job that you
have done to spread the idea of a old Chinese to the world. This is a
wonderful book which tells people of how to succeed in their career. For
me it provides tips of how to become a great professor in science...it is
great enough to deliver to many people worldwide.
Sam Guo, Harvard
03/30/08
I
found your work especially helpful because it conveys, in readily
understood terms, the principles in the Art of War - such as positioning,
leverage, etc. One book in particular of yours,
the Warrior Class: 306 Lessons in Strategy, is most helpful...Would
you believe my eldest children (aged 5,6,8) quiz each other from the
Warrior Class?...thank you once again for the excellent work you are
doing...Dave
Harper
03/26/08
I have read Sun Tzu's work and it's helped in my personal life as well as
professional life. This prompted me to study it in a more structured
way... Incidentally, the program you have devised is very good and it is
helping me immensely.
Ilyas
Saddique Analyst Programmer
03/26/08
Your site and books also portray a true and insightful picture (in fact
the most authentic) among many charlatans who reel out tomes on the
subject for pelf and penny.
Shreeram Balijepalli, BComm, MBA(USA)
03/25/08 As I read through
your translation, I felt that I understood his [Sun Tzu's] work better
and felt that other versions include too many excerpts from other people
and confuse the reader more, making the reader not understand Tzu's
original work for what it is. I thank you for a great translation of Tzu's
work and I hope that many other people can enjoy your translation as I
have.
Edwin
Fuentes
03/24/08 I got interested in strategy after becoming a member of Australian
Institute of Management Sydney. Recently I bought the
9 formulas and
a book on speaking by you. I have got several of your books.
360 Lessons is another. Also the website is good...Your blogg is
interesting as well.
Muthu Palaniappan
03/24/08 I wrote this email because I think your self help approach adds to the self
help books and self help systems found today. It is a new and novel
approach. I have read a number of self help books, reviewed a few self help
systems, even helped (in the areas of psychological analysis and
clinical psychology) a few people write some of there own self help
books...but I tend to not look at them anymore because after a person has
read a few they become redundant. But for some reason your course stuck out
as seeming different...I would also like to express my thanks for the good
job done on the audio and written form of "The
Art of War." Thank you for your time and have a great day.
Bill Kopp
03/17/08 After reading and implementing just a few of Sun Tzu’s suggestions
I have already noticed an improvement, and so have my teachers, employers,
etc. I did not realize that The Art of War would have such a
significant impact on my life. Thank you so much!
Edward
Forgacs
03/17/08 Since I have discovered it [your site], I have made no fewer than 20
referrals. I think the work you do is essential! Please keep up the great
work.
John Mason,
Associate Dean, Morehouse College
03/11/08 I own and manage a small business and I wanted more knowledge on
selling...So far the information has been helpful and believe it or not,
sales has almost doubled!
Ashley
Alexis
03/04/08 I heard you on the Coast to Coast Radio show a couple of years ago AND
within a few days ordered two of your books and read them cover to cover...Any
plans on visiting Coast to Coast again? Thanks for your work!
Ron Smith
03/02/08 I have used the strategies and philosophies for many years to help
me earn millions and to successfully guide thousands. I have a hardcopy of your
book [Art
of War Ancient Chinese Revealed] in my library and have been recommending
it for years...
Dave Gerhardt,
Biopro
02/20/08 I purchased and read your book on "The
Art of War Plus Warrior Marketing", as well as the older version "The Art of
War Plus the Art of Marketing" (I have both). I'm also a regular reader of
your blog (which is one of my
favorite blogs)! I was fascinated also to read an article about how you used
strategies from "The Art of War" to grown FourGen software... What I like very
much is that you have proven that you've "walked the walk", and you don't just
"talk the talk"! I'm planning to soon buy a copy of your "Golden
Key to Strategy" and your "Nine
Formulas For Business Success". (I haven't seen them in the bookstores
locally, unlike your "Art of War" translations, so I'll have to order them.)
I've enjoyed your articles on these topics, and just downloaded your free ebook
on the "47
Key Principles on Sun Tzu's Art of War" and am part-way through it... I
definitely plan to get the published books though for more in-depth insights.I'm
also fascinated by your other materials and products, and plan to look into them
as well in future...Best wishes,
Dien Rice
02/20/08 I plan on reading your book [Sales
Warrior]
intently and absorb it's contents and put them into practice asap. It is very
insightful and hard to put down once you start reading. I appreciate your work
tremendously!
Pedro M. Gomez,
AFLAC
02/19/08 I picked up a copy of your book "The Art of Management" and began applying it to my career. The rewards were
instantaneous. I keep that book on my desk at all times for reference. I preach
it to my fiancé and friends. It has helped in many situations!!! Gerald
Verno
02/18/08 I actually own a copy of one of your books...Art
of War - Art of Career Building...its a great book and its No. 3 on
my list of books (next to
The
Purpose Driven Life and the
Holy
Bible) of course.
Oral Gomez
02/10/08
Hello Gary, My last job was [...] so the book I am reading is the "Management
Warrior". My favorite chapter was 7 "internal politics". It is amazing how
much of my time (well paid) was spent on it and that in reality it was all
wasted. But sometimes you have to "fight battles", the most interesting part
would be to know how to really avoid them. As you move up the corporate ladder,
you are forced to play more and more politics, and for an entrepreneur like
myself it is the hardest part cause I feel like its all a wasted time.
Bohdan
02/03/08 I
would personally wish to pass onto you how grateful I am for your work in your
book [Sales
Warrior]. I have found it has stimulated many thoughts and I am in the
process of converting these thoughts into actions based on teachings from the
book...I own and operate 3 businesses here in Australia and strategy has been a
key component to staying ahead of the pack.
Denis Crema,
Denor Group
02/03/08 I first became interested in
Sun Tzu's work in 1990 while looking to enhance my play of a war game called
Axis & Allies. I didn’t really understand The Art of War at that time...I
needed to go back to the master and reread his text with older more experienced
eyes. I found your free PDF at the Science of
Strategy and then bought
the Golden Keys to Strategy. Eureka! I now had a tight cohesive framework to
base my methods on. I overlaid your translation onto the game and wrote a set of
guidelines that Axis & Allies players could understand. We have virtually ended
arguments and frustrations like "team such & such will always win" and "that
nation is too powerful to attack". The next step is to apply the principles
found in The Art of War to my career and personal life.
Joseph Norris
02/02/08 I am a technical
person doing some marketing work, an area in which I do not have a huge
background. I got
The Art of War plus The Art of Marketing from my local library. I loved the
way it blends a very different Eastern way with the challenges of our modern
world. I bought the book from Amazon a couple of days ago. I look forward to
using more of the online products and services from your site as my journey
continues…Dave
Indeck
01/29/07 I now have a
new management position with a young progressive company, and the CEO of the
company lives and breathes
this book. He just implemented a plan for us to once a month write a report
based upon (5) principles from this book...As for your material, it is the best
I have found. Very well written, explained and discussed. Kevin
Morris, C&L Companies
01/29/08 I was impress with
the translation you have done for Sun Tzu studies. Although I am Chinese, I
personally find it able to get to understand more about Sun Tze in your
explanation. Really working something to make it as practice
in my work environment.
Lim Chek Fei
01/28/07 I have bought
your book focused on small companies. This book is helping me a lot on Sun
Tzu strategy. Thank you for your work.
Sergio W Fiore
01/23/08 After reading though the "Art of
War" several times...I decided to try your
3 day Free courses to see if it would be something I would be
interested in ... All I can say is WOW! I've been told by many people that
I have a gift for training leaders and an effective communication style.
Just what I learned so far though has shown me a better and more effective
way of training.
Tim
Erickson
01/19/08
I just finished reading
The Art Of War Plus The Warriors Apprentice. Fantastic:) Loved it!
Rodney King MGCP;TAIS; Adv Stress Man; Certified Life Coach
01/10/08 I have been studying martial arts
for 20 years. I hold a 4th degree black belt in TaeKwonDo. I've studied
many books on the various translations of Art of War. Your set is
the best as it arms us with the vocabulary of strategy and a way to
understand what is happening in a chaotic world around us. Its daily
reading for me now! Any free time I have I spend on your [StrategySchool]
material. I wish I had come across your books [Golden
Key] earlier. One of my goals is (as is articulated in your
material) to make my reactions to changing environments fast and accurate.
Ratinder Paul Singh Ahuja, Ph.D. CTO, Reconnex Corp.
01/07/08 I've been enjoying
The Art of the Sales Warrior immensely...I've been interested in Sun Tzu
since I was a teenager and read the Art of War, along with The Book of Five
Rings and Hagakure, as part of my studies in the martial arts. I've recently
started on a new career path as a real estate agent and was looking for a copy
of The Art of War for my boss as a Christmas present when I came upon your
book. They only had one copy in the shop, so I'm ashamed to say I got your book
and the boss got the plain vanilla version! Still, if he shows an interest you
can count on another purchase and I'd imagine that I'll probably take a few
other titles over time as well. I don't know if you plan to do any seminars in
Australia in the future, but if you do, please count me in.
Jake Peters
01/06/08 I recently got
one of your books "The
Art of War for the management warrior" from my friend...I really feel that
this book came at the right time. I was kind of trying to find a way to better
my position in corporate world. I am not too good a politician and found myself
trapped into corporate politics for no good reason. After understanding the
difference between
planning and strategy, I was able to find out where I was wrong. I
also agree with your idea of reading this book at least once in an year. Thanks
for writing such a great book. Five star from my side.
Amit Gupta
01/04/08 Hi Gary, a couple of
years ago I was searching the web for information on strategy and came across
your website sciencenceofstrategy.com. I saw the Art of War books and remembered
that it was on the Chief of Staff of the Army's recommended reading list. So, I
bought three books,
the amazing secrets, the
360 lessons and one other. I love the books. As a soldier and a marketing
manager I find the methodology very sound and useful. I recently went back and
viewed
the CD you sent along with the books to gain some additional insight into a
career decision that I am going through now. There are lots of strategy models
out there, but Sun Tzu's model is the one I have gravitated to over the last
year.
Keith A. Cerci, MAJ RES ODCSPER
01/03/08 Hello Gary - I bought
your book -
make money speaking. I am just about done reading it and it is great. I
have done a lot of speaking over the years, but not to make money. I am
involved in a little MLM business and have always thought the presentations
could be better. I am developing one now, using all of you ideas from the book.
Pete
Sheridan
01/03/08 This morning I downloaded
and watched the first set of videos [from the Strategy School]
and I am absolutely amazed. Before xmas I read Sun Tzu on recommendation from a
friend. I knew there was something deep in this but I just could not see how to
apply it. I searched the net a found your site. I read your free version and it
made a lot more sense but still could not totally grasp it. Today I watched
these videos and it as though Gary has come up to me and said “hey you use
binoculars this way round”! WOW! I can now see the whole business environment,
and life’s stuff in a totally new perspective! I was once in business on track
for my 1st million, purely by hard work and flying by the seat of my pants, I
became distracted and disillusioned. Never quite got back on that track although
I knew I would someday. Between then and now it has been very frustrating and
energy draining knowing that the ability and potential is there but not quite
being able to get it together. Now feeling quietly excited about all the
opportunity out that is out there. And the fact that I now have a system
(almost) that I can apply.
I could waffle more but I just wanted to say thank you to both for making this
information available and understandable.
Mike Whitehouse
Got interested in AOW about
two years ago. Saw your book
AOW & Marketing at Barne's & Noble's. Read a few pages.-- bought it-- loved
it. The [Strategy School] training
is great -- the real deal. Not like the general hype.
Bill Jordan, Bill Jordan Marketing
Hi Gary, I came across
your book [Management
Warrior] is from Changi Airport in S'pore. What my interested in Sun Tzu
where I found like you are a foreigner why more understand than Chinese.
Therefore, its push me to reading what your thought and wrote. Obviously, you're
so wonderful and excellent in Sun Tzu study. I love it and will keep any comment
to share with you. Thanks!
Dandy Yeh
I just picked up the book
(Sales
Warrior) at Barnes and Noble. I read several books a month, it looked
interesting because I had read the Art of War while I was in the Marine Corp.
Your adaptation of combat situations to real world sales is fantastic. Thank
you for revealing what would of been a well kept secret.
Steven Testa
Hi, Gary, Thank you -
the [Warrior Class] lessons and the
course are fabulous!! I am addicted...Fortunately for me, my job
allows me to spend many hours each day online. So what normally takes weeks I
can do in days. Most days I spend 4 - 6 hours studying. I have found already
that Sun Tzu and you have changed my way of thinking. Many positive things are
coming from this for me, and I envision a brighter future.
Lawrence Healy
I really appreciate your
going above and beyond to make sure I was happy with my order. Your book [Amazing
Secrets] is awesome. I've been studying AOW for around two years and your
translation, commentary and especially the diagrams really help explain the
concepts. I'm sure I will be back to get your other two books of the series. :)
Thanks again,
Jeff S.
The
the [Warrior Class] lessons are
fantastic - in content and the method and format of teaching - TOP NOTCH !
Joshua
Logan, Dayton NV
The
"Making
Money Speaking" book is outstanding! I'm on page 110. I want to learn how to
get many more speaking gigs and start to make money! Your book is a great
help...The money is really great, I just wish I knew how to land more of these
gigs!
Scott Taylor, TaylorMade Marketing, and FastPath Coaching
I
went to Defense Language Institute in Monterey, California, took Chinese
(Mandarin). That was in 1968. I was stationed throughout the Far East while in
the Navy. After getting out, I got an MA in Oriental Studies, with a
concentration in modern Chinese history. During that time, I studied Chinese at
National Taiwan University, again concentrating in modern Chinese history and
language. Following that I was a China analyst in the Intelligence Community and
in the Navy Reserves, and served briefly as a deputy Naval liaison officer in
Hong Kong. My interest in China is long and personal. Over the past several
years, I’ve kind of drifted away from it, but I visited the International Spy
Museum the other day and saw
your book. I very much like the side by side format, with the literal
translation across from the more polished English. In addition, my younger son
is a martial arts instructor in the Marine Corps and the head of the Marines’
Martial Arts Center of Excellence, LtCol Joseph Shusko, USMC (ret), refers to
The Art of War a lot. Having had my scholastic head in modern China, I never
really read the original Chinese version, and only referred to it now and again
whenever Mao’s Chinese Revolution came up or I had a need to refer to Mao’s
tactics in the countryside prior to 1949. When I saw the book the other day, I
just had to pick it up. I’ve been reading it nightly – the Chinese and the
English – and it has renewed my interest in studying Chinese again. (My
classical Chinese is woefully inadequate, however, and I need to dig out some of
my reference books from grad school, especially the ones dealing with “Xu Zi,”
those pesky punctuation characters).
Dick Buxton
I am going through
the Warrior Classes, and as I
learn, I find myself getting addicted to Sun Tzu. I've never imagined that it
would be that powerful!! Mohamed Tohami
I have recently returned
to the National Guard and I am preparing for officer candidacy school. I thought
I would do a little reading before I got into that environment. I have learned
much from the online classes. It
was a very nice presentation and easy read. Most of the time I found if I
listened to my gut I would have scored better on the tests... very good lessons.
I did poorly but I learned a lot and I started without having had any previous
reading. It was fun.
SPC Melody
MacMurray
About 12 years ago I came
across a copy of The Art of War and found it extremely interesting, but
somewhat difficult to apply in my daily life. I am a former prosecutor who has
been relatively successful in business development efforts in the public sector
(focusing on public safety and victim programs), so I feel I have been at war
for the past twenty years....but I didn't know who the "enemy" was. As a
prosecutor, it was pretty easy - the defendant and his/her attorney. However, I
wasn't supposed to be at war with my prospective client, but it very often
seemed that I was. Yesterday I was in a Barnes and Noble and saw
The Art of War for Sales Warriors and it immediately seemed to jump out at
me. The first pages of this book really brought into clarity who my enemy was,
and it made all the sense in the world! At age 58 I don't have a lot of time to
re-absorb this every year, but I am going to give it my best efforts.
Ron Hatfield
In 2005 I served a
fellowship in Washington that required a great deal of travel. In a Beijing
bookstore I noticed several different "flavors" of the Art of War, and purchased
several to read later. It's later, and instead of reading those I find myself
engrossed in digesting your take on this classic. I have greatly enjoyed your
take on Sun's work, and
quite like the diagrammatic method. It reinforces the duality of every
aspect of competition in a way that stays sharp when involved competitive
situations...Keep up the good work!
Dennis Cobb
I have enjoyed your books
"The
Art of War for the Sales Warrior" and "Warrior
Marketing" and have also recommended them to friends...I am a sole
proprietor of my firm in Silicon Valley CA, one of the most competitive business
areas in the country, and my firm specializes in Strategic Marketing. As such,
success depends on sitting at the feet of the master and learning as much as
possible. Your books have greatly assisted in that are
Mike DeAngelis
Sun Tzu has and always will
be my favorite strategist, along with Lao Tzu. I am familiar with other
strategic classics such as Clausewitz, Mao, Machiavelli, etc., but none seem to
hold weight to Sun Tzu. I have read many versions and interpretations on the art
of war, and...none can hold a candle to how you convey it to the mass populace.
Thank you for you hard work and contribution in
offering a priceless Chinese
text.
Larry Stevenson
I'm a retired naval officer.
I own a number of different translations of Sun Tzu and I wanted to give a good
version to my brother as a selection in a stack of military books I'm giving him
for Christmas. I found your version [Chinese
Revealed] on a shelf in Barnes and Noble and I think it's great! I'm going
to get my own copy.
Larry Barnett
It's Kelly Stomber from S
Florida, again. I wanted to say I am really enjoying the
[Warrior Class] lessons and the
format, they really get me thinking!
Kelly Stomber
I have been a student of
Eastern philosophy for a very long time....I hate labels but I do try to
understand Lao Tsu (Taoist) philosophy. I met once with Master Hua-Ching Ni,
back in the 70's in LA, and he made an immense impression on me as a truly
genuine Taoist master. Since then I have also tried to penetrate the obscurity
of Sun Tsu and only when I came across your book on
Warrior Marketing, did Sun Tsu make sense. So congratulations on being a
very insightful interpreter or messenger of his "way".
Selwyn Gishen
Just wanted to say that your
book:
Making Money by Speaking was just what I needed at this time in my life. It
was exactly my Strategy to speak first and then gain more business leveraging
from that positioning. Your book is putting everything into place for me
including giving me the tools so that I do not have to spend time re-inventing
the wheel. I recently bought your
9 formulas for Business Success but have not really got into it yet. I am
sure it will follow in your usual tradition of excellent content as in your Art
of War series. I have been quoting you regularly and just wanted to say that I
really appreciate your sharing your knowledge and helping business owners like
myself.
Giselle Hudson
Just a note to say how
grateful I am for your EASY-to-learn version of
The Art of War. I had
read several books but was never able to really start to grasp the concepts
until reading your book and signing up for your warrior class and strategy
school. I would still be lost or, worse yet, be using the ideas of
The Art of
War in the completely wrong way. Thanks again. James Mirabal
I am in the middle of your
Money Speaking book, and have been very impressed with the content. Also, I
have been very impressed with the way that your book successfully achieves the
goals that it asks the reader to adopt. I suppose that part of this effect can
be described by the Buddhist proverb: “When the student is ready, the teacher
will appear,” as the week prior to picking up your book I had started to seek
out forums and clubs where I could speak. I have found your book to bring
validation to the efforts that I have made so far. Even more importantly, it
has provided useful information as to how I can “move from boring to soaring.”
Many thanks.
Julia
Young, PLLC, Strategic Legal and Business Counsel, Kirkland WA
I have to tell you that you
have helped me come to a major awakening with my company. As I told you before,
I buy foreclosures. When I started, I was and still am one of the best at
prospecting. I was in front of these homeowners and, ironically, I was getting
eaten alive. Without getting into to much detail, I was blind as to my
position. By not asking questions, I was not seeing the terrain for what it was,
and after weeks and even months of hard work, I was losing deals. Well, I
wasn’t losing deals; I was just seeing my position for what it was in the end
rather than in the beginning. Now I am spending time initially focusing on
the “environment.” I am doing this by asking questions. After getting a clear
picture of both my and the homeowners' positions within the environment and
also considering and preparing for how these positions will change with time, I
can decide if all 5 elements are aligned for probable success. I can’t
thank you enough. This is perfect for my company, and, well…I am speechless! K.
Zimmerman, InlandHELP
This is just a note to
tell you how much I like your books and to share a story about what they have
done for me. Very recently, someone I work with stabbed me in the back at a
presentation given to some somewhat influential people (no heavy hitters were
in the room, but they weren't lightweights either). It was more than a flesh
wound but not life threatening. Of course I was angry, but calling him on it in
front of the crowd would have made it that much worse, so I just kept my mouth
shut.
After work I was walking to the car, plotting my revenge, when I came to my
senses. My first thought was profit. So my question was, "Ok, I pick a fight
with Mr. X, how does that get me profit? And what is the profit exactly?"
What I learned from your book
The Warrior Class helped me analyze the
situation. First I sized up Mr. X: he is respected, he is better informed about
the department and the agency we work at than I am (he knows lots of people and
talks to them constantly), and he is more deeply immersed in some of the
technology we use than I am. In short, it is likely that any attack on him will
fail.
Then I looked at myself. And I realized that for me, profit has nothing to do
with Mr. X at all. He is more immersed in the technology because I made a
conscious decision to turn my back on that technology and pursue other
opportunities. Making him look bad does nothing to improve my stature. I have
two projects I am working on, and the best thing I can do is make them wildly
successful. He has nothing to do with either. Attacking him does nothing for
me, and even if I succeed in turning him into a steaming pile I am no closer to
success.
My move is to ignore the slight and press on with my own agenda.
Normally I would have lain awake all night thinking about what Mr. X did and
what my response should be, but once I thought about the terrain, our relative
positions, and the position I am trying to move into I was completely calm about
the whole incident. I now know something about Mr. X, namely that he is not to
be trusted, but what he did can only hurt me if I let it distract me from
pursuing success on my terms.
I really appreciate what I have learned from your books. I wish more people
would read them. I don't know Chinese but I think your books must be the best
translations because they make the most sense. Or another way, none of the
other translations has ever made any sense to me.
Thanks for doing the translation. I appreciate it. Dan (last name withheld by request)
I am addicted [to
Warrior
Class on-line training]. I am past the initial 21 lessons and this is as
important as oxygen is to the body. I have been spending 2 hours in the evening
and 2 hours before bed studying this. I also bought
Art of War and
Art of Sales. I will be ordering your
Golden Keys
off the site. I have forwarded
your web site to my associates in the industry. I know of 2 who are signing up
so far. Great work on this, Gary. I am just getting started and this is a
PERFECT fit for our industry. Kobe Zimmerman, distressed property investor
I have read your new book
Making Money by Speaking
-- fabulous book with great points on being a spokesperson for our company. I read
it two days before going on a business trip and I believe the book helped my
partner and me land a nice contract. At least that’s the way it looks so far.
Thanks for sharing the information you have learned over the years, I believe
you are right and it is much more valuable to share information, as it spreads
like fire once the word is out. Fred Leland
I have received your book [The
Warrior Class] and am enjoying it immensely. Since I have been
practicing strategy for the past 10 years I have found it to be a valuable tool
for personal advancement. Your comments are an excellent addendum to the
philosophical statements by Sun Tzu. Strategy has offered practical insights into the psychology of human
dynamics. When I finish the book I would like to discuss with you some of my thoughts
on the subject. Thank you for an outstanding job. Ron Howard,
Boca Raton, FL
I surfed from Amazon and linked yours. Although I only started the first chapter
[The Art of War Plus The Ancient Chinese Revealed], I already admire your work. The
modal verbs you used and the pace that you structured the clauses are
excellent, amazing. I must say that your translation is definitely a masterpiece. I believe that in some ways, your knowledge onf Swun Zi is absolutely better
than most Chinese or even some of their intellectuals.
Chia juei Loh
Gary,
Thanks for your work. Wrote you a while ago. Was working on UAVs and doing a
master's at Embry Riddle when we were going to integrate AOW into quality. Have
a quality position on the Predator program. We are implementing ISO and are
going to treat the intervention as a small business and evaluate our market
first. Thanks again for your work. Someday I would like to talk management
into doing the AOW certification training. Thanks
again. Steve
Hi. Just wanted to tell you how much your books have changed my life. I have
in my collection many different translations of Sun Tzu's work on different
subjects and comparing them to yours is like "balancing a silver coin with a
gold coin." No contest. The book that changed all this was your book on
career building. The intro on
that book alone (the 5 element diagram, 4 skills which none of the other books
speak of) helped me realize that there was more to The Art of War. My daughter
already understands the 4 basic skills that are needed to survive in this
competitive world. And she's only 7! She already has her sights on being
president one day. Again, thank you very much. Ossy Hernandez
Gary and Becky,
I just finished reading
The Art of Sales
and just had to write and say thank
you! I just purchased
The Art of Management for my husband. I wish you continued success and exploration. Karen Parris
The Art of War Plus Warrior Marketing [retitled
Warrior Marketing in the latest edition] from Clearbridge
Publishing is a
must read for every marketing executive. Gary Gagliardi creatively interprets
Sun Tzu’s classic text into straightforward winning advice for conducting
marketing campaigns. In addition, the side-by-side presentation of both texts
allows readers to compare Sun Tzu’s words with Mr. Gagliardi’s marketing
interpretations. This book is guaranteed to provide you with the motivation to
capture your markets! Dr. D. Steven White, Ph.D., Dept. of Marketing & Business Information Systems,
Charlton College of Business, University of Massachusetts-Dartmouth
Two books in one, this retranslating of Sun Tzu’s classic warfare text,
The
Art of War, runs side by side with Gagliardi’s application of it to the business
of selling. Both are excellent guides to their subject...the material it
delivers provides the weapons any sales professional needs to achieve his or her
mission and win. F. John Reh, Your About.com Guide to Management
The translation still seems to be one of the best that I have seen. It is
internally consistent between the translated concepts and so shows a level of
knowledge and detail that is not present in some other translations. As a
translator, the author obviously sees the big picture…Gary Gagliardi is
considered by many to be a leading expert in understanding and using the
competitive methods embodied in Sun Tzu’s treatise on the Art of War. Midwest
Book Review, Harold McFarland, Editor, Reader’s Preference Reviews
THE ART OF SALES is one of the most
unique and well-written sales books I have seen in many years. It is full of wisdom,
power, and dignity. It stands in sharp contrast to the many hype-filled books on
'sales motivation' and the wimpy 'new age' books that rail on and on
against the use of power and influence in selling. THE ART OF SALES is a breath of
fresh air in the stale, stodgy world of sales training books. I urge every
sophisticated sales professional and sales manager to pick up a copy. This is one of
the few books on salesmanship that will actually expand your vision of the world and of
what is possible.
Donald J. Moine, Ph.D., Sales Psychologist, Co-author,
Unlimited Selling Power (Prentice-Hall, 1990), Co-Author, Modern
Persuasion Strategies: The Hidden Advantage in Selling (Prentice-Hall, 1984)
In these hectic and competitive times,
you always need to know better ways to sell. The Art of
War Plus The Art of Sales is full of techniques that you can read on your way to a
sales call and use during your meeting. I've already recommended it to my
clients. Jan Wallen,
consultant and author of "CRM-Powered Selling" column
for SalesDoctors.com
As a
professional translator and small business owner myself, I am quite impressed with the job
he has done in taking a 2,500-year-old Chinese book on war and converting it into a
powerful modern-day sales tool...What makes the book so much fun is that it is really two
books in one. Ed Martin,
Your About.com Guide to
Small Business Information
When you are in the trenches, The Art
of War Plus The Art of Sales gives you the strategy and tactics to pick your battles and
to win the war. A unique approach. Marjorie Brody,
CSP, CMC; Author of Speaking
Is an Audience-Centered Sport and Professional Impressions ... Etiquette for
Everyone, Everyday; President, Brody
Communications Ltd.