How
can you know that Sun Tzu's methods and our training in those
methods work? You need to examine the evidence.
Some of the most successful people both in history and today's world are
those who mastered the classical strategy
of Sun Tzu. Sun Tzu's work led to the most stable empire in human
history and the conquest of Europe and modern military strategy. Today his
ideas are used not only in business but politics, sports, and virtually
every other competitive arena.
People all over the world give our books and training
the credit for their success in
using Sun Tzu's ideas. They make it clear that our work is the easiest way
to get the benefits of Sun Tzu's work.
Our training works because it uniquely
develops the
skills that you need. Untrained people confuse competition with conflict.
Without training, our "flight or fight" reflex takes over. We
run away from challenges or get into costly conflict. When a
challenge arises, you don't want to think, "Oh my God, I'm in trouble!"
but rather, "I thought this might happen, and I know exactly what to do
about it." You can always to turn the situation to your advantage
if you know how reflexes works.
There is a huge difference between reading Sun Tzu and understanding
him, and between understanding his ideas and
applying them. We close that
gap for our customers.
Many who have studied The Art of War for years readily admit that
they discovered its power to change their lives only when they found our
organization.
The proof that our products work is what our thousands and thousands of
customers say. Both large organizations
whose people we've trained and the private individuals
who read our books and take our classes have a lot to say about what we teach.
Of course, our books have also won a lot of
awards from independent groups examining their contents objectively.
