Digital Video Consumption Attracting Ad Dollars
Advances in technology and changing viewing patterns are accelerating the consumption of online video, a trend that could reshape the way advertisers communicate with consumers online and create new monetization opportunities for select public companies.
U.S. Digital Video Ad Spending, 2014-2019 $Billions
Source: eMarketer, September 2015.
We expect spending on digital video advertising to follow the growth in online video consumption. Advertisers are taking note of the increased time spent watching content online and investigating how best to reach this growing audience. A number of digital platforms and social media companies are set up to gain from the rise in demand for online video advertising.