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The Online Video Boom

May 26, 2016

Digital Video Consumption Attracting Ad Dollars

Advances in technology and changing viewing patterns are accelerating the consumption of online video, a trend that could reshape the way advertisers communicate with consumers online and create new monetization opportunities for select public companies.

U.S. Digital Video Ad Spending, 2014-2019 $Billions

Source: eMarketer, September 2015.

We expect spending on digital video advertising to follow the growth in online video consumption. Advertisers are taking note of the increased time spent watching content online and investigating how best to reach this growing audience. A number of digital platforms and social media companies are set up to gain from the rise in demand for online video advertising.

           

  

Amanda Tedesco, CFA

Sr. Analyst - Media & Internet
12 Years experience
5 Years at ClearBridge

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